DEPLOY is a pioneering British womenswear brand redefining luxury through timeless design, ethical innovation and exceptional craftsmanship. As the world’s highest-scoring fashion B Corp (176.8), its London-made collections embody elegance, longevity and a deep commitment to people and the planet.
Where Ethics Meets Elegance
There’s a quiet confidence that comes from knowing you’re in good hands. When you step into a space and sense its integrity before a single word is spoken. That is the experience Lovebrook & Green was created to offer.
As the world marks Global Ethics Day, we share the ethics that underpin Lovebrook & Green: a sanctuary where ethics and elegance coexist effortlessly. For us, ethics isn’t an accessory to luxury, it is its foundation – woven through every decision, every brand and every story we tell.
A Home for Conscious Living
Lovebrook & Green was founded on the belief that true luxury is never careless. It honours its makers, respects its materials and carries a quiet transparency that makes beauty feel meaningful.
Our department store brings together a considered collection of brands chosen not only for their style, but for their integrity, craftsmanship and a commitment to better business. From ateliers preserving traditional artistry to studios pioneering sustainable materials, every partner passes through a deliberate onboarding process built on one guiding promise:
If it is here, it has earned its place.
The Sunday Times Style magazine calls it our strict door policy. Each brand is assessed with care and conversation: exploring origins, materials, people and purpose. Some of our partners are small family studios keeping centuries-old techniques alive; others are modern innovators reimagining ethical style through silver recycled from NHS X-rays, traceable gemstones, regenerative and circular textiles or low-impact dyeing. What unites them is a shared pursuit of excellence that goes beyond design.
Five Pieces that Embody Ethical Elegance
To celebrate this philosophy, we highlight five creations that capture the spirit of ethical elegance; pieces that remind us that luxury, when made with conscience, carries a deeper resonance.
LILIUM | Statement-Sleeve Occasion Dress by DEPLOY
£498
A bold study in balance, the Lilium Occasion Dress by DEPLOY epitomises confident femininity with a refined, modern edge. Crafted in a structured yet wearable fabric, its tailored silhouette and voluminous sleeves evoke quiet theatre.
The Black V Mule + Doe Elsie Strap by Alterre
£369
Designed with both purpose and comfort in mind, the Black V Mule + Doe Elsie Strap by Alterre redefines versatility through craftsmanship. The mid-height block heel and padded insole ensure all-day elegance and comfort, while the Doe Elsie Strap, named after design icon Elsie de Wolfe, adds a refined, architectural touch.
Alterre is a New York–based footwear brand redefining modern luxury through innovative, interchangeable designs and ethical craftsmanship. Awarded the Butterfly Mark by Positive Luxury, it champions sustainability and social impact; donating 5% of profits to Restore NYC and empowering survivors of sex trafficking.
Lava Red Square Silk Scarf by By Biology
£175
Inspired by volcanic energy and the elemental origins of life, the Lava Red DNA Scarf by By Biology. bridges science and art in a stunning interplay of crimson and ash-grey.
Each scarf from By Biology transforms scientific imagery, from DNA crystallography to neuronal photography, into a work of art. Woven in the UK by expert silk makers, every piece supports Alzheimer’s Research UK and the MS Society, weaving purpose into every design.
Entwined Studs by Stephen Webster
£2000
The Entwined Studs by Stephen Webster is a quiet expression of connection; a sculptural meditation on unity and flow. Handcrafted in London from 18ct yellow gold, the interwoven form captures both movement and meaning.
Stephen Webster is an iconic British jeweller celebrated for fusing masterful craftsmanship with a bold spirit. Certified with the Positive Luxury Butterfly Mark, the brand champions transparency, ethical sourcing and the preservation of traditional goldsmithing through mentorship and apprenticeships.
The Arianna Pouch by Studio Tondini
£720
Designed for those who love elegant simplicity, The Arianna Pouch by Studio Tondini is a study in quiet sophistication. Crafted in Italy from premium full-grain leather, it pairs structure with softness.
Studio Tondini blends Italian craftsmanship with architectural design, creating sculptural leather pieces that balance precision, form and timeless elegance. Awarded Positive Luxury’s Butterfly Mark, the brand champions ethical production and empowers women globally through its support of menstrual health initiatives.
The Safety of True Transparency
Ethical retail rests on one thing above all: trust. Trust that what you see is what you get. Trust that every claim has been checked. Trust that behind each transaction stands a company that genuinely cares.
That is why Lovebrook & Green embraces what we call the safety of transparency: a philosophy ensuring every sustainability claim is available to be checked by us, and where ever possible, by you, the customer. Where brands wish to protect their suppliers, we look at the evidence and keep a copy of it ourselves. Our evidence-based assessment is based on twin pillars:
- Third-party assessment: we feature brands that are B Corp or Postive Luxury Butterfly Mark certified, or assessed for durability.
- Verification: we review every claim a brand makes about its sustainability and link to the proof in alignment with the Green Claims Code.
Our review process is detailed and ongoing. The result is a shopping experience where uncertainty is replaced by clarity and where ethics and elegance meet without compromise. When you choose Lovebrook & Green, you can be confident that every product’s ethical credentials have been earned, not just claimed.
To further this transparency, our Concierge team is always on hand to answer any questions on the ethics of the brands we work with.
A Closing Thought
We imagine our department store as a garden, as much as a store: a living ecosystem of artistry, purpose and growth. When you choose to buy through Lovebrook & Green, you become part of that garden – a community that rewards patience, curiosity and thoughtfulness. You are not simply buying; you are participating in a movement towards a better, slower, more meaningful way of life.
Lovebrook & Green was created for those who see beyond the surface, for those who understand that what we bring into our lives carries a story. So, while Global Ethics Day invites the world to pause and reflect, at Lovebrook & Green, it simply reaffirms what already defines our customers: a gentler, more grounded kind of living.
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